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Posted by Jim Rojas on April 5, 2008, 9:59 am
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Crash Gordon wrote:
> I had a prospective customer who got a bid from Brinks & ADT after I bid
> him...he called me yesterday to ask me if I knew that with Brinks he
> wouldn't own the equipment ever (like it was something I wouldn't know) ...
> I had to laugh.
>
> Then he asked me if it were true that with a Brinks panel if a burglar broke
> in and the alarm actually went off that if the burg pushed the Fire Panic
> button that it disarmed the system....OYE...I told him Brinks was pretty bad
> but the couldn't be THAT bad.
Sshhh...That's a Brink's trade secret.
Jim Rojas
>
> He ain't going with Brinks btw.
>
>
>
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Posted by tourman on April 4, 2008, 4:27 pm
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I'm not even going to touch your gender specific comments regarding
these types of ads. I will point out however that this kind of
advertising using fear to sell security services is the lowest form of
advertising we have in our industry. I doubt that any legitimate
security professionals would ever resort to this kind of "lowbrow"
approach to selling their services. However, from ADT or Brinks, or
any of the other mass marketers looking only at your long term
contract, it just seems to be a matter of course.
No matter how well crafted these types of ads are, this kind of
approach should warn any thinking consumer away from companies that
stoop this low.....
> Dear Brinks Home Security,
>
> Everytime I watch TV, I see several of your ads in regular rotation. Usually,
your ads feature a single or married white female who is at home alone, with her
husband, or with her children. All of the sudden, panic strikes! A burglar
smashes the window, and the woman screams in terror!
>
> What I find troubling here is that any male would-be-victims (if any are shown
at all), aren't distressed, and sometimes, these male victims just aren't shown
at all. What message does this convey? To me, it says that women are afraid of
burglars and SHOULD CONTINUE TO BE AFRAID because it will financially benefit
Brinks when women are kept in perpetual fear. To me, it says that Brinks
believes that women are the only ones who are victimized by violence, and that
men are either above it, or they are completely capable of single-handedly
defending themselves and their families. Lastly, Brinks is perpetuating the myth
that women need male protection, and that "getting a man" (boyfriend, husband,
and then Brinks) is the only way women can stay safe! Isn't this a bit of a
sexist double standard that Brinks is capitalizing on?
>
> My response to the spatial patriarchy women experience is this: Women are
victimized, hurt, and murdered MOST OFTEN by their live-in husbands and
boyfriends. They are also hurt often on dates with men they already know. Being
hurt, victimized, and murdered by A STRANGER actually happens much less often
that these acquaintance/husband/boyfriend attacks happen. Why doesn't Brinks
show this reality in their commercials? Because it wouldn't financially benefit
the "home security system" industry!
>
> Brinks feels the need to perpetuate the myth of "perpetual female
victimhood/male protection" because Brinks won't profit if they say the truth,
which would be something like this: "You are a female. You have a husband, a
live-in boyfriend, or you date men who you sometimes invite into your home. You
might as well not even bother getting a home security system since you are
sleeping with the most risky person every night." Nobody would sign up for their
service, I guess, if they said it that way.
>
> In conclusion, Brinks Home Security TV commercials are unrealistic, sexist,
and misleading. I'm sick of these ads!
>
> - A Dissatisfied Lady who Carries Pepperspray Instead
>
> Source:http://kristy-chan.livejournal.com/783079.html
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Posted by Mark Leuck on April 4, 2008, 7:21 pm
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> I'm not even going to touch your gender specific comments regarding
> these types of ads. I will point out however that this kind of
> advertising using fear to sell security services is the lowest form of
> advertising we have in our industry. I doubt that any legitimate
> security professionals would ever resort to this kind of "lowbrow"
> approach to selling their services. However, from ADT or Brinks, or
> any of the other mass marketers looking only at your long term
> contract, it just seems to be a matter of course.
You've obviously not seen the local advertisements around here
> No matter how well crafted these types of ads are, this kind of
> approach should warn any thinking consumer away from companies that
> stoop this low.....
Yea I guess it is pretty low to depict a break-in to sell burglar alarms,
jeez Robert your hatred for the big guys knows no bounds
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Posted by tourman on April 4, 2008, 8:03 pm
If you were Registered and logged in, you could reply and use other advanced thread options >
>
> > I'm not even going to touch your gender specific comments regarding
> > these types of ads. I will point out however that this kind of
> > advertising using fear to sell security services is the lowest form of
> > advertising we have in our industry. I doubt that any legitimate
> > security professionals would ever resort to this kind of "lowbrow"
> > approach to selling their services. However, from ADT or Brinks, or
> > any of the other mass marketers looking only at your long term
> > contract, it just seems to be a matter of course.
>
> You've obviously not seen the local advertisements around here
>
> > No matter how well crafted these types of ads are, this kind of
> > approach should warn any thinking consumer away from companies that
> > stoop this low.....
>
> Yea I guess it is pretty low to depict a break-in to sell burglar alarms,
> jeez Robert your hatred for the big guys knows no bounds
No Mark, my "hatred" is directed only towards companies of ANY size
that deceive the consumer; that lie to sell their services; that
distort the truth in advertising; that use high pressure sales people
(most of whom don't know their ass from a hole in the ground), all for
that almighty buck !! I don't hate big companies per se; I use one of
the bigger ones here in Canada for my monitoring AND billing services,
and although they too do some pretty stupid things at times too
(that's just the nature of bureaucracy), they are NOT dishonest, nor
do they deceive their customers with high priced, deceptive ads.
It's just that the ADT's and the Brinks of the world do !! (and other
smaller ones too for all I know....). And yeah, you're right, it IS
"pretty low".....
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Posted by I brive a dus on April 4, 2008, 5:19 pm
If you were Registered and logged in, you could reply and use other advanced thread options > They use a white guy because the white man is the devil, and the root of
> all evil everywhere in this world. :)
>
> Jim Rojas <
That's a malicious rumor started by jigaboos
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