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Posted by Anonymous on April 4, 2008, 3:47 am
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Dear Brinks Home Security,
Everytime I watch TV, I see several of your ads in regular rotation. Usually,
your ads feature a single or married white female who is at home alone, with her
husband, or with her children. All of the sudden, panic strikes! A burglar
smashes the window, and the woman screams in terror!
What I find troubling here is that any male would-be-victims (if any are shown
at all), aren't distressed, and sometimes, these male victims just aren't shown
at all. What message does this convey? To me, it says that women are afraid of
burglars and SHOULD CONTINUE TO BE AFRAID because it will financially benefit
Brinks when women are kept in perpetual fear. To me, it says that Brinks
believes that women are the only ones who are victimized by violence, and that
men are either above it, or they are completely capable of single-handedly
defending themselves and their families. Lastly, Brinks is perpetuating the myth
that women need male protection, and that "getting a man" (boyfriend, husband,
and then Brinks) is the only way women can stay safe! Isn't this a bit of a
sexist double standard that Brinks is capitalizing on?
My response to the spatial patriarchy women experience is this: Women are
victimized, hurt, and murdered MOST OFTEN by their live-in husbands and
boyfriends. They are also hurt often on dates with men they already know. Being
hurt, victimized, and murdered by A STRANGER actually happens much less often
that these acquaintance/husband/boyfriend attacks happen. Why doesn't Brinks
show this reality in their commercials? Because it wouldn't financially benefit
the "home security system" industry!
Brinks feels the need to perpetuate the myth of "perpetual female
victimhood/male protection" because Brinks won't profit if they say the truth,
which would be something like this: "You are a female. You have a husband, a
live-in boyfriend, or you date men who you sometimes invite into your home. You
might as well not even bother getting a home security system since you are
sleeping with the most risky person every night." Nobody would sign up for their
service, I guess, if they said it that way.
In conclusion, Brinks Home Security TV commercials are unrealistic, sexist, and
misleading. I'm sick of these ads!
- A Dissatisfied Lady who Carries Pepperspray Instead
Source: http://kristy-chan.livejournal.com/783079.html
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Posted by alarman on April 4, 2008, 12:16 pm
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Anonymous wrote:
> Dear Brinks Home Security,
>
> Everytime I watch TV, I see several of your ads in regular rotation.
> Usually, your ads feature a single or married white female who is at
> home alone, with her husband, or with her children. All of the
> sudden, panic strikes! A burglar smashes the window, and the woman
> screams in terror!
Really? The one I've seen shows the male going to investigate a noise
downstairs, and upon seeing a burglar break through the front door goes
scurrying back into the bedroom and slams the door. Most men I know would
launch an immediate full-on frontal attack, and the burglar would either
leave, or there would be one hell of a fight. So I guess Binky doesn't think
much of us either.
js
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Posted by Crash Gordon on April 4, 2008, 12:33 pm
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before he blew away the purp and the cop by accident.
--
**Crash Gordon**
| Anonymous wrote:
| > Dear Brinks Home Security,
| >
| > Everytime I watch TV, I see several of your ads in regular rotation.
| > Usually, your ads feature a single or married white female who is at
| > home alone, with her husband, or with her children. All of the
| > sudden, panic strikes! A burglar smashes the window, and the woman
| > screams in terror!
|
| Really? The one I've seen shows the male going to investigate a noise
| downstairs, and upon seeing a burglar break through the front door goes
| scurrying back into the bedroom and slams the door. Most men I know would
| launch an immediate full-on frontal attack, and the burglar would either
| leave, or there would be one hell of a fight. So I guess Binky doesn't
think
| much of us either.
| js
|
|
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Posted by Jim Rojas on April 4, 2008, 1:59 pm
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by a force field.
Brinks commercials are so heavily exaggerated. They have to lie in order
to stay in business. Isn't that the American corporate motto?
Lie, lie, lie, if you get sued, deny, deny, deny!
Jim Rojas
Crash Gordon wrote:
> he was running in there to get the shotgun, but they cut the part just
> before he blew away the purp and the cop by accident.
>
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Posted by Crash Gordon on April 5, 2008, 1:31 am
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him...he called me yesterday to ask me if I knew that with Brinks he
wouldn't own the equipment ever (like it was something I wouldn't know) ...
I had to laugh.
Then he asked me if it were true that with a Brinks panel if a burglar broke
in and the alarm actually went off that if the burg pushed the Fire Panic
button that it disarmed the system....OYE...I told him Brinks was pretty bad
but the couldn't be THAT bad.
He ain't going with Brinks btw.
--
**Crash Gordon**
| I like the ADT commercials that make it look like the house is protected
| by a force field.
|
| Brinks commercials are so heavily exaggerated. They have to lie in order
| to stay in business. Isn't that the American corporate motto?
|
| Lie, lie, lie, if you get sued, deny, deny, deny!
|
| Jim Rojas
|
|
|
| Crash Gordon wrote:
| > he was running in there to get the shotgun, but they cut the part just
| > before he blew away the purp and the cop by accident.
| >
|
| Similar Threads | Posted | | Open Letter to Brinks over Tech-Man | October 11, 2007, 8:27 am |
| Brinks Home Security v Jim Rojas | July 11, 2007, 9:56 pm |
| Brinks Home Security Complaints | July 25, 2007, 7:59 pm |
| Brinks Home Security Directory | July 25, 2007, 8:04 pm |
| Brinks Home Security System | July 25, 2007, 10:38 pm |
| Brinks Home Security Rip Off Alerts | September 2, 2007, 9:40 pm |
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| Brinks Home Security Rip Off Reports | March 28, 2008, 9:07 am |
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| Avoid Brinks Home Security | March 29, 2008, 12:13 am |
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